Origin: Inspired by the Pursuit of “Home-like Warmth”

Chic Maison was founded in 2018 by Sara, a home textile industry veteran with a decade of experience.

Her inspiration came from a European trip, where she noticed a gap: many guest room supplies were elegant but lacked warmth—stiff towels, uncomfortable bedding, and strong fragrances made travelers feel disconnected from “home”.

Determined to bridge this gap, Sara gathered designers and craftsmen to launch Chic Maison (“Elegant Home” in Chinese), aiming to provide aesthetic yet comfortable guest room supply solutions for hotels, homestays, and high-end residences.

Philosophy: The “Three-Heart Principle” in Details

Chic Maison believes texture lies in details, adhering to the “Three-Heart Principle”:

• Careful Material Selection: Global-sourced fabrics include Egyptian long-staple cotton towels (32 washing processes), 100% OEKO-TEX® certified organic cotton bedding, and natural essential oil fragrances co-created with French perfumers.
• Thoughtful Design: Minimalist style with neutral tones (off-white, light gray, Morandi) and delicate details like hand-locked towel edges and degradable toiletries sets.
• Craftsmanship Dedication: 16 quality checks ensure durability—3.5mm towel loop height for water absorption and 12 stitches per inch for bedding.

Growth: From Core Products to One-Stop Solutions

Starting with towels and bedding, Chic Maison quickly won recognition from boutique homestays. It expanded to a full product line (toiletries, scented candles, bathroom mats, curtains) and launched 2021 customization services (logo embroidery, color matching).

Today, it serves over 500 partners across 20+ cities and is a designated supplier for high-end hotel chains.

Vision: Warmth in Every Stay

Chic Maison sees guest room supplies as “warmth carriers”.

Future plans focus on material innovation and sustainable materials. Its unchanging mission: let travelers relieve fatigue instantly and feel at home through soft towels, skin-friendly bedding, and gentle fragrances.